Vice President of Sales and Marketing
An industry-leading manufacturer is seeking a strategic and experienced Vice President of Sales and Marketing to lead the sales transformation and growth across multiple sales channels, including direct sales, distributor partnerships, and e-commerce. This pivotal role involves shaping and executing the overall sales and marketing strategy, inspiring high-performing teams, and enhancing market presence in a fast-paced and innovative industry.
Key Responsibilities:
Sales Leadership & Strategy
• Develop and implement comprehensive sales strategies to maximize revenue and drive market growth across direct sales, distributor networks, and online channels.
• Mentor and manage both internal and external sales teams to optimize performance and ensure alignment with company goals.
• Use data-driven insights to refine sales processes, track market penetration, and identify new opportunities.
Marketing Strategy & Brand Development
• Oversee marketing initiatives, including brand positioning, product marketing, and digital marketing strategies, to enhance brand recognition and reach.
• Drive online sales growth through the eCommerce platform and lead marketing campaigns across various digital channels.
• Leverage customer and market data to continuously improve marketing ROI and expand the brand’s market presence.
Distribution Channel Management
• Build and maintain strong distributor relationships to promote product offerings effectively and increase sales coverage.
• Develop and implement strategies to expand distribution networks and grow sales in new regions.
• Implement pricing strategies that balance competitiveness with profitability.
Operational Efficiency & Cross-Functional Collaboration
• Align sales, distribution, and marketing efforts for a cohesive market approach and seamless operations.
• Collaborate with product development, operations, and finance teams to ensure sales strategies are well-integrated with business objectives.
• Contribute to business planning and actively participate in strategic discussions to drive company growth.
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